We build authority for leaders and brands in the AI era.

Founders of Total Authority: Chris Panteli & Nick Biggs

AI-Driven Marketing

Thought Leadership

Authority Building

Chris Panteli, Co-founder of Total Authority

Nick Biggs, Co-founder of Total Authority

About Total Authority

Total Authority is a digital marketing agency specializing in helping leaders and brands establish unshakeable authority in the AI-driven economy.

In a world where artificial intelligence is reshaping how we do business, create content, and connect with audiences, the traditional playbook for building authority has been completely rewritten. We help forward-thinking leaders navigate this new landscape and emerge stronger than ever.

Our comprehensive approach combines cutting-edge AI tools with time-tested authority-building strategies. We don't just help you adapt to the AI revolution – we help you lead it.

Whether you're a CEO looking to establish thought leadership, a startup founder seeking market credibility, or an established brand pivoting for the AI era, Total Authority provides the strategic expertise and execution you need to dominate your space.

About Us

Nick Biggs

Nick Biggs is a digital marketing specialist with expertise in SEO and content marketing. He applies analytical insights and creative approaches to develop effective link-building campaigns that enhance search engine rankings and brand authority. Nick's work emphasizes sustainable growth through ethical and high-quality digital marketing practices.

Chris Panteli

Chris Panteli is an entrepreneur with a background in economics who transitioned from managing his family's fish and chip shop to building a successful career in digital marketing and SEO. He has a strong focus on link building and digital PR, leveraging storytelling and data-driven strategies to help brands increase their online visibility and organic traffic.

Our Podcast: Market Movers

Join Chris and Nick every week as they dive deep into the strategies, tools, and mindsets that separate market leaders from followers. Market Movers features conversations with industry pioneers, breakthrough case studies, and actionable insights you can implement immediately.