AI Visibility in the Wild
New TotalAuthority videos on AI search, LLM visibility, digital PR, and the tactics shaping how brands get recommended.
Deep in the weeds with AI
We are testing what actually moves the needle in AI search, LLM visibility, and digital PR, then sharing the useful bits as soon as we find them.
Meta Just Launched an AI Agent That Buys Things For You
Meta just launched Muse — a personal AI agent that doesn't stop at recommending a product. It researches, asks for your approval, and then buys it. Stripe has wired it...
ChatGPT Ads Now Have Agents That Sell For Your Business
ChatGPT ads just got Sponsored Agents — click an ad and a business’s own AI agent takes over the conversation. Chris Panteli and Nick Biggs break down what that means...
Grok Bot Just Replied to a Voice Note Better Than My Business Partner
Grok Bot is xAI's new "AI teammate" — every bot gets its own computer, signs into your tools and just does the job. Nick set up a roster of Star Wars-named bots, and t...
Your Website Just Became ChatGPT's #1 Source
Reddit lost its crown as the most-cited source in ChatGPT — and the new king is your own website. Brand-owned sites went from roughly 12% to 46% of ChatGPT's shopping-...
AI Never Opened My Website. Here's Why.
We asked an AI assistant to recommend a lawyer 375 times across America's biggest
Reddit Just Fell Off a Cliff in ChatGPT
ChatGPT all but stopped citing Reddit on 14 August — from a steady 3.8% of citations to under 1% in a single day. In this week's Total Authority Podcast, Chris Panteli...
AI Ignores Your Zillow Profile. Do These 4 Things
Zillow is the biggest real-estate site in America — and when AI is asked to recommend an agent, Zillow shows up in about 1 of every 40 sources it reads. If your AI vis...
How I’d Rank a Plumbing Business #1 on ChatGPT in 2026
If I was starting a plumbing company tomorrow I'd skip most of the local SEO playbook. I asked ChatGPT for the best plumber in Texas — and the business it picked won o...
We Asked AI to Pick a Real Estate Agent in All 50 States
We asked ChatGPT to recommend a real estate agent in the largest city of all 50 states — 2,826 recommendations naming 1,952 different agents. Houston got 234 names. Ch...
We Crawled 117 Med Spa Websites. The Ones AI Never Cites Are Perfectly Crawlable.
We analysed nearly 4,000 pages across 117 California MedSpas and scored more than 300 machine-readability signals against citations across seven AI platforms. The surp...
We Studied 117 Med Spas. Every Clinic With 5+ Media Placements Was Cited by AI
We studied 117 California med spas to test whether earned media actually affects AI visibility — and the gap was huge. Every clinic with five or more earned media plac...
We Tested ChatGPT Ads for a Week—Don’t Spend a Penny Until You Watch This
We tested ChatGPT ads for one week to see whether the platform is genuinely worth your budget. We break down the painful approval process, limited targeting, campaign...