Overall AI Visibility Score
A clear baseline showing how consistently your med spa appears across the audited answers.
AI Visibility and Authority Building for Med Spas
Make Your Med Spa the One AI Recommends
Your prospective patients are asking ChatGPT, Gemini and Perplexity where to go for Botox, dermal fillers, laser treatments, microneedling, skin rejuvenation and medical aesthetics.
TotalAuthority shows you whether your med spa appears in those answers, which competitors are being recommended instead, and which sources are influencing the results. We then build the external authority, earned media, content and brand signals needed to improve your visibility.
See how your med spa is mentioned, cited and compared across leading AI platforms.
Measured across ChatGPT, Gemini and Perplexity
Med Spa AI Visibility AuditLive
Overall AI Visibility
53/100
16/30 audited answers mentioned the brand
10 answers
cited the website
ChatGPT
40
4/10 mentions · 7/10 cited
Gemini
50
5/10 mentions · 3/10 cited
Perplexity
30
3/10 mentions · 1/10 cited
Top competitors recommended instead4 of 10 prompts
Glow Aesthetics7× recommended
Refine Med Spa5× recommended
Lumen Skin Lab4× recommended
Top sources influencing answers
RealSelfAllureHealthlineRedditYelpLocal pressProvider directory
The Shift
Your next patient may ask AI before they search Google
People are increasingly using AI platforms to shortlist providers, compare treatments and decide which clinics appear credible. They are asking questions such as:
Who offers the best Hydrafacial near me?
Which med spa is best for natural-looking Botox?
Where should I go for RF microneedling?
Which clinic has the strongest reviews for dermal fillers?
Who is a trusted provider for laser skin rejuvenation?
Which med spa specializes in acne scarring or sun damage?
AI can answer those questions without sending the user through a traditional list of search results. Your clinic may have an excellent reputation, experienced practitioners and hundreds of positive reviews. That does not guarantee you will be included.
AI systems form their answers using the sources and signals they can find across the wider web. If your competitors are better represented across those sources, they may be recommended ahead of you.
The clinic being recommended is not necessarily the best clinic. It is often the clinic with the clearest and strongest visible authority.
The Audit
Find out exactly where your med spa stands
Our Multi-Model AI Visibility Audit tests the commercially valuable questions your patients are likely to ask. We don't simply search for your brand name. We test the treatment, service and local discovery prompts that could lead to a new consultation.
Example prompt categories we test
12 categories"Best med spa in your city"
"Best Botox or Dysport provider"
"Best dermal filler clinic"
"Best Hydrafacial provider"
"Best microneedling treatment"
"Best laser hair removal clinic"
"Best IPL or photofacial provider"
"Best chemical peel clinic"
"Best acne treatment med spa"
"Best skin rejuvenation clinic"
"Best clinic for natural-looking results"
"Top-rated med spa near me"
Model-by-Model Results
Separate visibility scores for ChatGPT, Gemini and Perplexity.
Mention and Citation Tracking
We identify whether your med spa appeared, whether your website was cited, whether you were actively recommended, and whether your positioning was accurately understood.
Prompt Visibility Map
A simple view showing the services and searches where your clinic is mentioned, not mentioned, recommended or cited.
Competitor Intelligence
See who AI recommends instead
A missing recommendation is only part of the picture. The more useful question is which competitors appear instead, how frequently they are recommended, and why AI associates them more strongly with a treatment or location.
Our audit identifies
- Competitors appearing across multiple AI models
- Clinics repeatedly recommended for priority treatments
- Competitors associated with particular services
- The prompts where your clinic is absent
- The websites supporting competitor recommendations
- The businesses gaining visibility despite having weaker real-world credentials
This gives you a practical competitive view based on AI-generated recommendations, rather than assumptions about who your online competitors are.
Recurring competitors
| Competitor | AI Models | Prompts | Frequency |
|---|---|---|---|
| Glow Aesthetics | 3 | 7 | 23× |
| Refine Med Spa | 2 | 5 | 14× |
| Lumen Skin Lab | 3 | 4 | 11× |
| Atelier Aesthetics | 1 | 3 | 6× |
| Vue Med Spa | 2 | 2 | 5× |
Source Landscape
Discover which sources are influencing AI
Improving AI visibility is not only a website project. AI platforms may rely on editorial media coverage, industry publications, local recommendation pages, review platforms, directories, listicles, Reddit discussions, professional profiles, treatment comparison pages, competitor websites, social profiles and your own treatment and location pages.
Our source analysis identifies which websites appear most frequently across the answers being generated in your market. This allows us to see where your brand is already represented, where competitors have an advantage, and where new authority needs to be created.
Your website tells AI what you say about yourself.
Third-party sources help validate whether that claim should be trusted.
Top recurring sources
The websites appearing most frequently across audited answers.
- RealSelf92%
- Allure74%
- Healthline61%
- Local press38%
Used across multiple AI models
Sources relied upon by more than one platform.
- NYT Wellness
- NPR Health
Dots indicate ChatGPT · Gemini · Perplexity
Owned vs third-party signals
A comparison between citations from your own website and appearances from external sources.
23%
Your domain
77%
Third-party
Brand Understanding
Does AI understand what you want to be known for?
Being mentioned is not enough if your med spa is associated with the wrong services or described too generically. We compare what you want AI to understand with what the platforms currently say about your clinic.
Positioning examples
- Leading med spa for advanced skin rejuvenation
- Trusted provider for natural-looking injectables
- Specialist clinic for acne scarring and skin texture
- Local authority for RF microneedling
- Premier provider of Hydrafacial treatments
- Medically led clinic for cosmetic aesthetics
- Multi-location provider with experienced injectors
We assess whether AI accurately understands
- Who your clinic serves
- Where you operate
- Which treatments you specialize in
- What differentiates your approach
- Who your practitioners are
- Which credentials support your expertise
- Which problems you are best placed to treat
- How your clinic compares with local competitors
Consistently understoodConsistently recommended
Your brand needs to be consistently understood before it can be consistently recommended.
What We Do
We build the authority behind the recommendation
TotalAuthority is an AI visibility and authority-building agency. We identify the external signals influencing recommendations, create the strategy needed to strengthen them, and execute the work required to build a more visible and defensible brand.
This combines AI visibility analysis with digital PR, earned media, content, entity optimization, citation building and external authority development.
Multi-Model AI Visibility Auditing
High-intent prompts tested across ChatGPT, Gemini and Perplexity. We measure mentions, citations, recommendations, positioning, treatment-level visibility, local visibility, competitors and sources.
AI Authority Strategy Blueprint
The Blueprint turns audit findings into a prioritized execution plan: competitors, sources, AI-cited rankings, website alignment, third-party gaps, PR opportunities, citations and content priorities.
Learn moreEarned Media and Digital PR
We position your qualified practitioners as expert sources for journalists covering medical aesthetics, skincare, injectables, healthy aging and dermatology — for editorial features, expert commentary and authoritative backlinks.
Third-Party Authority Development
We strengthen your presence across industry directories, review platforms, practitioner profiles, local business resources, treatment comparison pages and professional associations.
Brand and Entity Alignment
We align business names, locations, practitioner biographies, credentials, treatment categories, social profiles, directory listings and website schema so AI systems build a clearer understanding of the business.
Citable Content and Authority Assets
Original research, treatment guides, practitioner-led explainers, safety resources, comparison pages, patient decision tools and proprietary data — each asset has a defined role in the authority strategy.
Ongoing AI Visibility Tracking
We continue testing the prompts most valuable to your clinic: recommendation frequency, brand mentions, treatment-level visibility, competitor share of voice, citation sources and positioning accuracy.
Local and Multi-Location Authority
For clinics operating across one or more locations, we strengthen the local signals AI relies on: location-specific profiles, regional press, neighborhood references, structured local data and location-level practitioner recognition.
Reputation and Review Authority
We strengthen the consistency and depth of the review platforms and directories AI weighs most heavily for clinics — Google, RealSelf, Trustpilot and aesthetic-specific listings — so sentiment, volume and recency reinforce recommendations.
Earned Media
Real authority is earned outside your own website
Every med spa can publish claims about being trusted, experienced or clinically led. Independent media coverage gives those claims external support.
When a practitioner is quoted in a recognized publication, several things happen:
- The practitioner becomes associated with a relevant area of expertise
- The clinic earns an independent brand mention
- The website may receive an authoritative backlink
- Search engines gain another reference point
- AI systems gain external information about the brand
- Patients see evidence that the expert is trusted by journalists
The same piece of editorial coverage can support brand discovery, SEO, practitioner authority, patient confidence and AI visibility. This is why earned media forms a central part of the TotalAuthority process.
Publications featuring our clients and their experts
Practitioner Authority
Patients trust practitioners, not faceless clinic pages
In medical aesthetics, the person performing the treatment can be as important as the clinic itself. Your medical director, injectors, aestheticians and clinical specialists hold expertise that can strengthen the authority of the entire brand.
We help develop that expertise into visible authority through:
Practitioner positioningExpert biographiesCredential alignmentMedia commentaryJournalist profilesAuthor pagesTopic specializationPodcast appearancesBroadcast opportunitiesExpert-led contentProfessional citationsConference speaking
A practitioner with genuine expertise can become a recognized source for both patients and journalists. That authority then supports the clinic they represent.
Treatment Visibility
Build visibility around the treatments that generate revenue
Your campaign should not chase vague visibility. It should strengthen the association between your clinic, location, practitioners and the services you want to grow.
A med spa strategy may focus on
24 treatmentsBotoxDysportDermal fillersLip augmentationFacial balancingHydrafacialRF microneedlingTraditional microneedlingIPL photorejuvenationLaser skin resurfacingChemical peelsLaser hair removalAcne treatmentsSkin tighteningBody contouringMedical-grade skincareHair restorationMedical weight lossPermanent makeupNano browsMicrobladingSculptraPRP / PRF therapyCosmetic injectables consults
A clinic may be highly visible for one treatment and completely absent for another. Our process exposes those differences. Every treatment area is reviewed separately because the competitors, sources and authority signals can differ considerably.
Our Process
From AI visibility baseline to authority building
01
Step
Define the Commercial Priorities
We identify the treatments, locations and patient searches most valuable to your clinic. This prevents the campaign from becoming a broad exercise with no commercial focus.
02
Step
Complete the Multi-Model Audit
We test relevant prompts across ChatGPT, Gemini and Perplexity. We document mentions, recommendations, citations, competitors and sources.
03
Step
Build the Strategy Blueprint
We analyze why competitors are appearing, which sources are influencing results and where your authority footprint is weak. You receive a prioritized roadmap for implementation.
04
Step
Strengthen the Foundation
We improve the clarity and consistency of brand positioning, practitioner entities, treatment associations, profiles, website information, citations, structured data and local signals.
05
Step
Build External Authority
We execute the work across earned media, digital PR, expert positioning, third-party profiles, relevant directories, citable content, authority assets and external mentions.
06
Step
Track and Refine
We monitor how visibility changes across the target prompts and compare progress with the competitors identified in the original audit.
What Progress Looks Like
AI visibility, before and after
AI visibility improvement should be measured through several indicators rather than one isolated answer.
Before
- The clinic appears inconsistently
- Important treatment prompts produce no mention
- Competitors dominate recommendations
- AI uses weak or inaccurate positioning
- The website receives few citations
- Practitioners have little external authority
- Third-party source coverage is limited
- The clinic does not know which sources influence results
After
- The clinic appears across more valuable prompts
- Priority treatments have stronger brand association
- Brand descriptions become more accurate
- Practitioner expertise is clearer
- More trusted sources mention the clinic
- The website earns relevant citations
- Competitive gaps begin to reduce
- Progress is monitored across multiple AI platforms
Important qualification
No agency controls the answers generated by ChatGPT, Gemini, Perplexity or any other independent platform. Our role is to improve the quality, clarity and authority of the sources and signals those systems may rely upon.
Who This Is For
Built for med spas with genuine expertise to promote
TotalAuthority is best suited to established clinics that have credible practitioners, strong patient care and the capacity to convert increased visibility into consultations.
Best-fit clinic types
Established single-location med spas
Multi-location med spa groups
Medical director-led clinics
Plastic surgery and aesthetics practices
Dermatology-led aesthetic clinics
Injectable clinics
Skin and laser clinics
Medical weight-loss and aesthetics providers
Med spas entering new cities
Clinic groups building acquisition value
Practitioner-led brands
Med spas operating in competitive local markets
Qualification: We build authority around real expertise. The clinic must be able to support its positioning through appropriate qualifications, credible treatment experience and responsible patient communication.
Common Gaps
Why med spas lose AI visibility
Gap 01
Strong reputation, weak external evidence
The clinic may have loyal patients but very few independent sources confirming its expertise.
Gap 02
Practitioner expertise is hidden
Highly qualified professionals are presented through short team biographies with little external recognition.
Gap 03
The brand is associated with the wrong services
AI may recognize the clinic but connect it more strongly with secondary treatments than its commercial priorities.
Gap 04
Competitors occupy the trusted sources
Other clinics appear in the directories, articles, reviews and comparison pages AI is already using.
Gap 05
Website content is too generic
Treatment pages repeat the same information found on hundreds of other med spa websites.
Gap 06
Local and brand information conflicts
Clinic, practitioner and location details are inconsistent across profiles and third-party sources.
Gap 07
Marketing is focused entirely on social media
The clinic receives attention through Instagram or TikTok but has little searchable, independent authority elsewhere.
Gap 08
Nobody is tracking AI recommendations
The business measures rankings, traffic and paid leads without knowing whether AI platforms are recommending competitors.
Why TotalAuthority
Not another SEO agency repackaging its existing service
AI visibility cannot be improved through a checklist of technical changes alone. TotalAuthority combines the capabilities needed to understand and influence the wider authority landscape.
The work is built around the way AI platforms are currently describing, comparing and recommending businesses.
Built around real outputs
You receive documented prompts, model results, competitor recommendations and citation sources.
Authority before vanity metrics
The focus is on building a brand that can be validated across the wider web.
Earned media capability
We do not simply tell you that media authority is valuable. We have the infrastructure and journalist relationships to earn it.
Strategy connected to execution
The audit and Blueprint lead directly into a defined implementation plan.
Get Started
Get your Med Spa AI Visibility Audit
See how your clinic currently appears across ChatGPT, Gemini and Perplexity. Your audit will examine high-intent prompts linked to your location, treatments and desired positioning.
What the audit includes
- Overall AI visibility score
- ChatGPT visibility baseline
- Gemini visibility baseline
- Perplexity visibility baseline
- Brand mention tracking
- Website citation tracking
- Recommendation tracking
- Positioning analysis
- Prompt visibility map
- Recurring competitor analysis
- AI source landscape
- Owned vs third-party signal comparison
- Recommended next step
Request your audit
Your audit is reviewed using your actual brand, market, treatments and local competitors.
- • First name and last name
- • Business email and phone
- • Med spa name and website
- • Primary location and number of locations
- • Most important treatments
- • Treatments you want to grow
Next step after the audit
Turn findings into a clear execution plan
The AI Authority Strategy Blueprint takes the audit's baseline and sets out the prioritized work needed across competitors, sources, media, website positioning, profiles, citations and content.
Proof
Authority building you can see
Real evidence rather than broad claims — across audit outputs, earned media, authority case studies and client testimonials.
AI Visibility Audit Example
Anonymized reports showing overall score, mentions across each model, website citations, prompt visibility map, competitor recommendations and source landscape.
Earned Media Results
Tier-one editorial coverage, dofollow media links, practitioner quotes, broadcast opportunities, podcast placements and journalist relationships.
Authority Case Studies
Client category, initial authority gap, work completed, media secured, visibility or SEO outcome and campaign duration.
Client Testimonials
Quotes that reference quality of publications, strategic insight, communication, brand authority, measurable growth and practitioner positioning.
Comparison
What makes this different from traditional med spa marketing?
Traditional
Old marketing playbook
- Run paid ads for immediate leads
- Publish generic treatment blogs
- Track Google rankings alone
- Promote claims made by the clinic
- Focus on the clinic brand only
- Build backlinks as isolated SEO assets
- Measure social engagement
- Optimize only the website
TotalAuthority
Authority-led approach
- Build an authority footprint that supports discovery across multiple channels
- Create content and assets designed around specific citation and authority opportunities
- Track mentions, citations and recommendations across multiple AI platforms
- Earn independent support from trusted third parties
- Build the authority of the clinic and its practitioners
- Build connected media, brand, entity and citation signals
- Measure treatment visibility, competitor share and source influence
- Strengthen the wider source environment surrounding the clinic
FAQs
Frequently asked questions
Twelve of the questions we hear most often from med spas considering an AI visibility program.
AI visibility refers to whether your clinic appears when people ask platforms such as ChatGPT, Gemini and Perplexity for recommendations, comparisons or information about treatments in your area. It also includes whether your website is cited, whether your clinic is accurately described, and whether your practitioners are recognized for relevant expertise.
Still have questions?
Related Industries
AI visibility for adjacent clinical specialties
Explore how TotalAuthority approaches visibility and authority building for other clinical and practitioner-led businesses.
Guides & Resources
Related guides from our blog
Practical reading on AI visibility and authority building relevant to your sector.
Guide
How to Set Up Alerts for Brand Mentions in Claude AI
Learn how to set up alerts for brand mentions in Claude, monitor AI visibility, detect misinformation, and track how your brand appears in AI-generated responses.
Read more GuideClaude AI Visibility Reporting Tool Features Explained
Discover Claude AI's reporting tool features and learn how to track your brand's visibility in AI recommendations. Get insights to dominate AI-driven search.
Read more GuideChatGPT Visibility - How to Improve Your Brand Citation
Inconsistent mentions harming your brand authority? Learn how to use ChatGPT to audit and improve your brand citation footprint. Get step-by-step insights.
Read moreFind out where you stand
Is AI recommending your med spa, or your competitors?
Your clinic may already be visible for some treatments and absent for others. The only way to know is to test the questions your prospective patients are asking, examine the competitors appearing instead, and identify the sources influencing those answers. Start with a clear visibility baseline. Then build the authority required to compete.
Measured across ChatGPT, Gemini and Perplexity using prompts tailored to your clinic, treatments and location.